Questionnaire Results and Team Meeting

Today we met up in our groups and looked into each results and tried to pick up on what similarities there were between Music, Film and Gaming in apps. Our focus on apps was due to the question that was proposed, it was briefed by ONTECA who were a games app company so focusing on this market was of more use to them.

After looking at our results we found a lot of similarities in the way people had answered, they had only a few different views but mostly the same. Something we did pick up on though whilst browsing through apps was the amount of advertising within the product and how frustrating it could be, we talked about how this could ultimately make somebodies mind on choosing which app to go for and how it can influence a consumers decision making.

Below are the results for the Questionnaire I previously handed out.

Questionnaire for Music

 

1.       How often do you listen to music?

 

Daily - 14 - 93%                  Weekly - 1 - 7%                 Monthly - 0                         Yearly - 0

 

2.       What device do you listen to your music on?

 

Mobile Phone – 8 - 53%    iPod/MP3 player – 4 – 27%         Tablet – 3 – 20%          Other - 0

 

3.       Do you find it easy to acquire songs?

 

Yes – 9 – 60%                     No – 6 - 40%

 

4.       Do you pay for your songs?

 

Yes – 4 – 27%                     No – 10 – 67%                    Sometimes - 1 – 6%

 

5.       Do you feel that downloading/listening via an app is easier than on computers etc.?

 

Yes – 3 – 20%                     No – 2 – 13%                      Equally as easy – 10 – 67%

 

6.       Do you ever have any problems you may usually have using an internet source (e.g. Buffering)?

 

Yes – 4 – 27%                     No – 11 – 73%

 

7.       Do you feel that there could be an improvement within the music app world?

 

Yes – 10 – 67%                   No – 5 – 33%

 

Yes - Explanations felt that there was only iTunes that had a good marketplace for music, however it was expensive and some people were unprepared to pay that money and downloaded apps that allowed users to convert music videos from YouTube.

 

No – Most participants that said no rarely used the apps for music, rather uploading their music onto the device via computer. Only 2 people said they were happy with the main app to acquire music from their device.