Questionnaire Results and Team Meeting

Today we met up in our groups and looked into each results and tried to pick up on what similarities there were between Music, Film and Gaming in apps. Our focus on apps was due to the question that was proposed, it was briefed by ONTECA who were a games app company so focusing on this market was of more use to them.

After looking at our results we found a lot of similarities in the way people had answered, they had only a few different views but mostly the same. Something we did pick up on though whilst browsing through apps was the amount of advertising within the product and how frustrating it could be, we talked about how this could ultimately make somebodies mind on choosing which app to go for and how it can influence a consumers decision making.

Below are the results for the Questionnaire I previously handed out.

Questionnaire for Music

 

1.       How often do you listen to music?

 

Daily - 14 - 93%                  Weekly - 1 - 7%                 Monthly - 0                         Yearly - 0

 

2.       What device do you listen to your music on?

 

Mobile Phone – 8 - 53%    iPod/MP3 player – 4 – 27%         Tablet – 3 – 20%          Other - 0

 

3.       Do you find it easy to acquire songs?

 

Yes – 9 – 60%                     No – 6 - 40%

 

4.       Do you pay for your songs?

 

Yes – 4 – 27%                     No – 10 – 67%                    Sometimes - 1 – 6%

 

5.       Do you feel that downloading/listening via an app is easier than on computers etc.?

 

Yes – 3 – 20%                     No – 2 – 13%                      Equally as easy – 10 – 67%

 

6.       Do you ever have any problems you may usually have using an internet source (e.g. Buffering)?

 

Yes – 4 – 27%                     No – 11 – 73%

 

7.       Do you feel that there could be an improvement within the music app world?

 

Yes – 10 – 67%                   No – 5 – 33%

 

Yes - Explanations felt that there was only iTunes that had a good marketplace for music, however it was expensive and some people were unprepared to pay that money and downloaded apps that allowed users to convert music videos from YouTube.

 

No – Most participants that said no rarely used the apps for music, rather uploading their music onto the device via computer. Only 2 people said they were happy with the main app to acquire music from their device.

Final Task Research

In previous weeks leading up to creating our prezi and presenting it, we have been put into ours groups, I have been put into a group with Natasha and Drew, Natasha I have already previously worked with on other group tasks and Drew I haven't, so I think as a group we can come up with some good ideas and work well. We were given the 2nd of the 3 questions from Monsteca, I would have preferred the 3rd question but I still felt I had a lot to offer on this question.

We have already met in a group and made some decisions in the way we would approach the research, we would look at advertising in the 3 types of media; Music, Film and Branding. We approached it in this way so that we don't miss anything out and can answer the questions asked in as much detail as possible and get different approaches on advertising from 3 different platforms. This will enable us to do individual research and then coallate that our research to answer the question.

My focus was on music and I wanted to look particularly at iTunes, Spotify and Beatport, which are all different ways in which you can buy music, and in which have been advertised on different platforms AND advertise on they're own website. I thought Spotify would be important in my research as it offers a freemium service, and uses adverts well to make money, I also would like to like to see how music company's simplify their companies to keep up with new media such as apps. We created Questionnaires first off using our experiences from the work we had previously done, and I have already had a few results come back from questionnaires and discussed them with my team. (below is the questionnaire)
It will be interesting to see what results i get from the questionnaire and what is noticeable when checking the results, and to see whether the music results match to the film results, so far i think the research is going well and look forward to gathering more.

Questionnaire

1.       How often do you listen to music?

 

Daily                                      Weekly                                 Monthly                               Yearly

 

2.       What device do you listen to your music on?

 

Mobile Phone       iPod/MP3 player          Tablet        Other (please specify) ____________

 

3.       Do you find it easy to acquire songs?

 

Yes                         No

 

4.       Do you pay for your songs?

 

Yes                         No                          Sometimes

 

5.       Do you feel that downloading/listening via an app is easier than on computers etc.?

 

Yes                         No                          Equally as easy

 

6.       Do you ever have any problems you may usually have using an internet source (e.g. Buffering)?

 

Yes                         No

 

7.       Do you feel that there could be an improvement within the music app world?

 

Yes                         No