Quantative Questionnaires

We were asked in groups to hand out Questionnaires for this lecture that would help out the university in order for the university to see what criteria students would look at before making their final choice in attending a university.

This is one of our questionnaires we handed out that was returned filled in with some feedback written on it. We asked quite a range of questions that we could get feedback from and which we could go off from here, we then gathered all our filled in questionnaires and listed our answers.

Above are the results that we gathered, in our group we were very interested in the results we gained, especially with questions 1 and 5. Because we thought that starting something new in a familiar place may be easier for students, but it was the opposite, people were ready to go completely out of their comfort zones just to be part of something bigger and better. We knew that this would be good to gather some Qualitative data on and I'm looking forward do doing so hopefully next week in our lecture.

Quantative and Qualatative Research

In our first lecture for Applied media research, we learnt about Quantitative Research, which was a useful way of gathering information from a wide audience.

There were 5 types of Quantitative Research Techniques;
- Online Surveys
- Questionnaires
- Voting Polls
- Telephone Surveys
- Census

I learned than this was a way of gathering research from a big group of people, and that your answers couldn't gather a detailed answer, as with the questions you would see within a Quantitative questionnaire, the answering criteria would be limited and you could give reasoning to your answers, so this type of research would be best suited to brands to see if consumers thought their product worked. e.g. on hair product advertisements it often says something like "90% of users said they noticed visible differences". This was Quantitative Research.

I had already created questionnaires previously in lower education so I was already aware of how useful this type of research could be.

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We also learned about Qualitative Research which was completely different method of gathering data, this would consist of more broadened answers that would relate to something much much specific, generating a much more detailed answer.

This for me was a useful way of getting an evaluation on something you have previously researched, this could be used to gather key points in conclusive research. e.g. if you have previously gave out Quantitative questionnaires, and you received an answer that was of interest of you and you wanted to further investigate why people had chose a certain answer, you would then ask another series of questions that was concentrated around that previous question, this is Qualitative Research.

I had never had any previous experience with Qualatitive research but felt I could learn alot from it, and would benefit in the future from gathering this sort of data.