Thursday, 11 October 2012

ONTECA (Question 2)

For our second of the 3 questions we were visited by a representative from ONTECA, an company that creates free apps for smart phones.

The question we were asked was:
What new models are there for selling media? When people download so much media freely, what are people willing to pay for and how? What are and what can we learn from the best monetization mechanics for Freemium games on mobile?

After we were presented with this question I had a very good understanding of what the representative wanted from us, and I have a good knowledge of apps, as a user. I thought however it would be hard to present 15 minutes worth of presentation to show, as I think the app market is fairly new to the world and people have already thought of most ways to advertise their apps, there are still a lot of obvious advertising techniques that can be used for apps that have been used for other media, it would be interesting to research this question and I think I could do well with up to a certain extent but then struggle slightly with my presentation, so far I think the 1st question would be better for me, but this question is very do-able.

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